Paid Search Marketing

Paid Search Marketing

Quick Results with Pay-Per-Click Search Ads

Pay-Per-Click (PPC) advertising one of the quickest ways to get immediate traffic to your website. Even if you aren’t certain about how it all works, you’re sure to have seen these types of ads anytime you perform a Google, Bing, or Yahoo search. You can find these ads by looking for listings marked as “Ads” or “Sponsored Results” at the top and on the right side of a search results page.

Many business run PPC campaigns, but what they don’t know is that they are potentially wasting hundreds to thousands of dollars, if not more, each year. OptimizationNation’s team of experts finds tremendous opportunities to not only improve your ad spend and save you money, but more importantly, we focus on getting quality traffic to your website that converts into qualified sales leads.

Numerous digital agencies utilize software to monitor their clients’ PPC campaigns. This approach has become popular, as it is far less time consuming for the team managing the campaigns. Our team of experts run PPC campaigns the old fashioned way, manually. In order to achieve higher success when trying to grow your business, you can’t negate the human element from your marketing. Having a team monitor and manage your ad spend and money day in and day out is critical to achieve optimum success. People change how they search for products and services every day. Keeping up with your potential customers’ habits shouldn’t be left to software.

PPC Management Is Budget Management

Focus on ROI with your PPC campaigns by monitoring and continuously improving:

  • Keywords
  • Click-Through-Rate (CTR)
  • Bounce Rate
  • Cost-Per-Click
  • Ad replacement / improvement

OptimizationNation will become your partner and trusted advisor. That means you’ll always know exactly what your ad budget is and what it’s being spent on. Many companies will keep your unspent dollars and put them right into their bank account. We are completely transparent, and when we know we can save you money, we will.