Engage Your Target Audience with Strategic Conversations
The objective of the Social Engagement campaign is to generate qualified sales discussions your sales team can continue through the normal sales process. More and more buyers trust input from their peers. There are many social websites and web forums online where relevant discussions to your business take place daily. We pride ourselves in being able to quickly gain an understanding of the products / services your business offers and more importantly, the language used in your sales process.
We then spend the necessary time to:
- Scour these social websites for relevant discussions already taking place.
- Initiate discussions about the challenges you help your customers solve.
Amplify Your Presence
Engaging in discussions is only part of the strategy when it comes to driving new business opportunities from social channels. Once we have a solid reputation on the social websites we are managing and a good amount of supporting content, we can amplify the efforts with paid ads. There are many options you can use to drive awareness of your services to companies you want to do business with. We use strategies such as serving paid ads to the exact person or title of the company. We review these ads with you and test the types of ads we feel will bring the most success to the campaign.